- July 5, 2023
- Kaitlyn
What is a Pinterest Manager and How to Become One
Have you ever scrolled through Pinterest..and bam! 30 minutes have gone, but it only felt like 30 seconds? I know the feeling, and it’s normal. If you get easily carried with Pinterest pinning, commenting, and organizing boards, becoming a Pinterest manager would be the perfect side hustle. But what exactly does a Pinterest manager do? Let’s break it down.
Table of Contents
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What Does a Pinterest Manager Do?
A Pinterest manager’s job is to work with their client (a business owner, influencer, coach, you name it) to ensure they meet their Pinterest goals. It’s a vague definition, but it depends on the client’s goals. If they want to grow their monthly views, you will help manage their content for that goal. If they need to increase sales, you will tailor content based on that. It depends, but here are the basics of what you would do as a Pinterest manager:
Keyword Research
Did you know that Pinterest technically isn’t a social media platform? It’s a search engine, meaning it uses keywords to organize content. So, keyword research is crucial, no matter your client’s goal. As a Pinterest manager, you must research keywords via the search bar, trend tab, and/or use a keyword research tool like Keywords Everywhere.
Once you have those keywords and are confident that they will appear for your client’s ideal audience, you can implement them into your copy, pins, and bio. Executing keyword research is something that all great Pinterest managers should offer.
Content Strategy
There is no point in creating content if you don’t have an end goal. While you aren’t a Pinterest strategist, creating a basic strategy is crucial for any great Pinterest manager. You should be able to understand how to reach your client’s goals, whether that be posting several times a day, creating hundreds of boards, engaging and/or managing a group board, and whether to create pins for products, blog posts, or lead magnets.
Market Research
Market research is fundamental to your content strategy. You need to know what your client’s competitors are doing, what they’re not doing, and what their Pinterest profiles look like. You also need to understand what your client’s ideal audience is searching for, their pain points, and how they would love their pain points to be solved.
This information lets you take your Pinterest strategy from okay to great. You can execute market research using the Pinterest app and the website, using Google, and asking questions in Facebook groups.
Scheduling Pins
The editing and communication between you and your client regarding your Pinterest content can be a lot. So, creating and scheduling your content a month in advance is best. Scheduling pins also helps when you are managing multiple clients’ Pinterest accounts. Bulk creating and scheduling is the most efficient way to get content together!
Several platforms are great for scheduling pins. One of the best scheduling software is the free built-in scheduling platform within Pinterest. Another popular option is Tailwind, and it may be best if you later manage 5+ clients’ platforms so you can oversee all the data and content in one place.
Engagement
While engagement isn’t as crucial for growth with Pinterest as with other social media platforms, it’s still important to consider and execute. Follow and engage with your clients’ ideal audience.
Make sure that your home page looks like what your clients’ ideal audience should look like. The amount of engagement time differs for every person and their goals, but the ideal time spent engaging should be at least 30 minutes a week.
Manage/Engage with Group Boards
Creating a group board may be beneficial depending on your client’s goals, but it can be a lot to handle. As a Pinterest group board manager, you will ensure that everyone who has created pins for the group has reciprocated pinning engagement. You will also ensure that all the pins in the group relate to the topic your client wishes.
If you decide to engage with group boards, you will have to pin a post from everyone who has engaged with you. Managing a group board can be time-consuming but rewarding, depending on the industry and if the people who engage with the group are honest.
If you decide to offer group board management/engagement, consider charging a few hundred dollars more because of the extra time it takes to execute both well.
Graphic Design
Another must-offered task that you will do as a Pinterest manager is graphic design. Now, don’t let this scare you! If you don’t have experience with graphic design, that’s okay. Canva has many templates you can tweak with keywords, photos, and branding elements. You don’t have to have any experience with graphic design to become a Pinterest manager. You just need to be comfortable with feedback, constructive criticism, and be willing to learn!
Copywriting
As a Pinterest manager, you should offer copywriting in your package. After you have your keywords, you want to implement them into your pin’s copy. You will have to write copy (words encouraging action from your audience) for graphics, captions, and the bio that includes the keywords and key phrases you found earlier. Copywriting takes a bit of strategy and practice, but once you have it down, it becomes second nature.
How Much Can a Pinterest Manager Make?
Like everything else I’ve mentioned, it depends! It depends on what you want to offer, how experienced you are with the platform, and what you’re comfortable with. If you don’t want to manage all these tasks but a select few peek your interest, like pin scheduling and market research, consider becoming a Pinterest virtual assistant.
Most Pinterest managers make anywhere from $25-$60+/hour! Charge what you’re comfortable with while loving what you do.
Resources Needed to Become a Pinterest Manager
To make a great income and offer the best services to your clients, you need great resources to help you become a Pinterest manager. You’ll need software and, of course, a phone and computer to help you with design, keyword research, organizing your content calendar, and managing your invoices/contracts. Here are the best resources you’ll need to help you get started:
Design – Canva
Canva is perfect for designers that have no experience with design. Create your own pins with templates that the platform provides! There is a free and paid version ($12.99/month) that will allow you to create beautiful and professional designs.
Keyword Research – Keywords Everywhere & Ahrefs
As mentioned earlier, keyword research is crucial for providing results. Keywords Everywhere is a great free resource that will provide search volume (how often a keyword is searched) and keyword ranking results (how likely you will be able to be the first in search results).
However, if you’re serious about your work as a Pinterest manager, consider subscribing to Ahrefs. It’s a bit pricey ($99/month), but it provides all the in-depth information you need to quickly get results on Pinterest.
Content Calendar Management – Airtable
Organizing content is crucial for success as a Pinterest manager. You will most likely have to test what method works best for you, but Airtable is a great free resource to help you organize and communicate with your client on the status of each post. It’s a user-friendly Excel sheet!
Pin Scheduling – Pinterest & Tailwind
To schedule your content a month in advance, you’ll need software to do it. As mentioned above, scheduling through Pinterest is free and a great option to consider. Another popular one is Tailwind, which has a free pricing option.
Client Management – Honeybook
Honeybook is an excellent user-friendly option to help you send and organize business administrative tasks as a Pinterest manager. Honeybook allows you to manage and send emails, invoices, contracts, schedule meetings, track your time, and Honeybook will set it all up for you!
It can be a bit pricey too. The starter plan is $15/month, but you can get a discount if you pay yearly. If you use this link, you can get 25% off your entire first year!
How To Become a Pinterest Manager
Becoming a Pinterest manager is much like becoming a virtual assistant or online business manager. You will need to network with your local community, like at a Chamber of Commerce. Talk with your family and friends about your services as well. Choose what type of business you want to work with as a Pinterest manager and join Facebook groups they would join. Start an email newsletter and talk about your services to your audience. Consider working on freelancing platforms like Upwork too.
Don’t let the fear of not getting clients stop you from becoming a Pinterest manager and genuinely enjoying what you do.
Conclusion
If you truly love being on Pinterest, a Pinterest manager may be the perfect work-from-home job. Work with who you want and whenever you want! There are many services that you need to offer to be a great Pinterest manager, but it is possible to make your own income without experience.
If you have any questions, please feel free to email hello@strivehustles.com. If you want some extra side hustle ideas, check out this free list of 100+ side hustle ideas!