- September 12, 2023
- Kaitlyn
15+ Social Media Jobs
Anyone Can Try!
Whether you’re looking for a new career, starting college and don’t know what major to decide on, or want to become a freelancer, there are so many social media jobs out there that anyone can try! I have been a social media manager for several years, organically growing accounts from 1k-80k+ followers. Let’s dive into 16 social media jobs that anyone can try, whether you have experience or not!
Table of Contents
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Instagram Manager
Managing Instagram was the first social media job I had! I worked with lots of people in the wedding industry and loved it.
As an Instagram manager, you will:
- Create a content calendar
- Create a strategy
- Design graphics
- Write captions
- Create/film reels
- Create stories
- Engage with the community
- Execute hashtag research and strategy
- Keep track of analytics (KPIs)
Every Instagram manager offers different packages, but these are the basics. Instagram can be tricky to manage, especially with how much the algorithm changes. But it was a great entry social media job for me because of how often I used it!
Pinterest Manager
I highly recommend becoming a Pinterest manager if you have no background in social media. It’s technically not a social media platform; it’s a search engine! So, algorithm changes are much less frequent than on Instagram and Facebook.
As a Pinterest manager, you will:
- Execute keyword research
- Strategize content
- Create pins
- Do market research
- Schedule pins
- Engage with your client’s ideal audience
- Manage/engage with group boards
- Design idea and standard pins
- Strategically write captions
If you’re worried about working with a complicated and ever-changing algorithm, consider Pinterest managing as one of your social media jobs.
Twitter Manager
Managing Twitter can be one of the more challenging social media platforms. You have to get your message across in under 150 characters or create threads. You also have to manage and know when to use posts with just copy (words/captions) and posts with graphics.
As a Twitter manager, you will:
- Execute hashtag research
- Do market research
- Write posts
- Create graphics
- Engage with your client’s ideal audience
- Keep track of analytics
- Create a strategy
- Optimize your client’s profile and bio
Knowing what type of content performs well on each platform is essential. Twitter content will look much different than TikTok content, which will look different from Facebook content. One of the many vital tasks a social media manager has to do!
LinkedIn Manager
Yes, even LinkedIn is a social media platform! As a LinkedIn manager, you will help your clients with their goals. Whether they want more clients, book more PR events, or grow their platform. So, make sure you ask your client about their goals before you sign a contract.
As a LinkedIn manager, you will:
- Create a content calendar
- Design posts
- Write copy
- Connect with ideal clients
- Possibly reach out to potential clients on behalf of your client
- Conduct hashtag research
- Optimize your client’s profile
- Engage with their audience
LinkedIn is another excellent entry platform if you’re new to social media. It’s also an excellent resource to use to find clients for yourself!
YouTube Manager
Like Pinterest, YouTube is technically a search engine, not a social media platform. But, with all the video editing needed, it’s not the easiest platform to manage and can be pretty time-consuming. But it can generate amazing results for your client if you know what you’re doing!
As a YouTube manager, you will:
- Shoot long-form video content
- Shoot content for short-form videos
- Create scripts for your client
- Edit videos
- Create a content calendar
- Research data for your client
- Create thumbnails
- Optimize their bio
- Conduct keyword research
- Write descriptions and captions strategically
Managing YouTube can be one of the best-paying organic social media jobs, but it’s incredibly time-consuming. So make sure your prices reflect that.
TikTok Manager
As a social media manager, I have found myself scrolling on TikTok more often than I’d like to admit. But I hate managing it! The algorithm is too chaotic for me to feel comfortable offering it to clients. However, this is a great social media job for you if you love creating short videos (no, you don’t need to dance to go viral!).
As a TikTok manager, you will:
- Film short-form content
- Conduct hashtag research
- Conduct trending sound research
- Engage with your client’s ideal audience
- Create a content strategy
- Create a content calendar
- Manage a TikTok Shop
- Optimize your client’s bio
I love using TikTok for fun, but it’s not my favorite to manage. But I know so many people who feel the opposite. So try it out for yourself and experiment!
Facebook Manager
Depending on your client’s audience, Facebook can be a gold mine! But there are a lot of tasks that are important for a Facebook manager.
As a Facebook manager, you will:
- Optimize your client’s bio
- Create and optimize your client’s Facebook page
- Join and engage in Facebook groups
- Create content
- Conduct hashtag research
- Create short-form video content
- Design a content strategy
- Make a content calendar
Because Facebook also has pages and groups, you may have to do extra work managing more than one type of account. Make sure that if a client starts asking more from you, you raise your prices to reflect it!
Facebook Group Manager
Managing a Facebook group is a social media job in and of itself. A lot of work, strategy, and marketing is involved to create a successful Facebook group!
As a Facebook group manager, you will:
- Create and optimize the group’s bio
- Approve new members
- Engage with members to keep it fresh
- Create and execute growth strategies
- Make a content calendar
- Market your client’s products organically (if that’s one of their goals)
- Monitor members and content
Facebook group managing is a great entry-level social media job. If you research well and know your client’s goals, you can be very successful!
Social Media Jobs That Don’t Require Full Platform Management
If the idea of fully managing a social media platform is overwhelming, you’re not alone. Especially if you don’t have a background in social media. But if you want to specialize in one thing or have a background in something like writing or design, you can get a specialized social media job!
Here are some specialized social media jobs:
- Social media ad manager
- Social media virtual assistant
- Social media writer
- Social media strategist
- Social media content manager
- Social media graphic designer
- Social media community manager
- Social media video editor
Don’t think that if you want a job in social media, you have to be a social media manager. So much goes on behind the scenes of social media content, so play around! And, if you have a background in anything above, those specialized jobs tend to pay much higher than a general social media manager.
How To Get Social Media Jobs
Getting a job in social media without experience isn’t as complicated as you might think. I mean, if I can do it, anyone can. Everyone says that, but I mean it! I don’t have a college degree and had 0 background in social media, but I was able to get clients as soon as I decided I wanted to try social media management.
How did I do this?
I took courses! I had to invest. Yes, I could’ve found the information for free online, but after the time it took to see what I needed, it wasn’t as thorough as I wanted it to be.
I highly recommend joining The Savvy Vault. It’s $47/month, you can cancel anytime, and it teaches you everything you need to know about all sorts of freelance jobs. They have tons of courses on social media, web design, SEO, email marketing. . . basically everything you can imagine!
This course is what I invested in, and I couldn’t be happier with my purchase. I subscribed several years ago and never looked back!
To market yourself, try:
- Nicheing down
- Joining Facebook groups where your ideal client is
- Using Upwork or Fiverr
- Attending networking events
- Utilizing LinkedIn
- Joining your local Chamber of Commerce
There are so many ways to market, network, and grow your social media clientele. So don’t let that stop you from becoming a freelancer!
If you have any questions, don’t hesitate to reach out to me at hello@strivehustles.com.