How To Use Pinterest For Blogging in 2023!

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If you’re new to blogging, you may have heard that Pinterest is an excellent platform for promoting your content. But it can be overwhelming. Where do you start, and how do you use the platform for bloggers specifically? I am a social media manager and blogger and have worked with Pinterest for years. Here are my top tips on how to use Pinterest for blogging!

Table of Contents

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Create A Pinterest Business Account

Before you even create content, you will need to optimize your account. The first thing you need to do is sign up for a Pinterest Business account if you haven’t already. The business account will give you access to analytics and other business-focused features.

Optimize Your Profile

Ensuring your profile is optimized is crucial for success as a blogger. It may seem small, but it’s so important!

For your profile picture, it’s recommended that you use a professional photo of yourself. You don’t necessarily a logo. People love connecting with people, and it’s easy to see that you’re a person if you’re in the profile picture! 

For your bio, it’s vital that you add many keywords throughout your bio. I’ll get into how to find keywords later! You want these keywords to describe your blog niche and what users can expect from your Pinterest account.

Create Pinterest Boards

Pinterest boards are essential for organization and discoverability. Create boards that are relevant to your blog’s niche. So, for me, I have boards that break down side hustles. So, social media management, virtual assisting, budgeting tips, reselling, and more! Do what fits best for your blog.

Be sure to be descriptive with your board names and add detailed board descriptions with relevant keywords. Being descriptive and utilizing a keyword strategy is how you will reach your account’s full potential.

Design Catchy And Bold Pins

Creating aesthetically pleasing, keyword-heavy and bold pins is the recipe for a successful Pinterest pin. Pins with high-quality images are more likely to get attention. You can find free stock photos on websites like Pexels or Unsplash

If you’re not a great graphic designer, don’t let that stop you from pursuing Pinterest for your blog. You can use a graphic design site like Canva that was made for non-designers! It’s easy to use and has thousands of templates. 

They have a free version, but I recommend the paid version if you’re serious about using Pinterest for your blog. It’s only $12.99/month for the paid plan.

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Implement A Keyword Strategy

Did you know that Pinterest isn’t a social media platform? It’s actually a search engine like Google! This means that Pinterest uses words that are consistently searched for categorization and allow your content to be shown to potential readers. Social media platforms usually rely on hashtags for this.

Because Pinterest is a search engine, implementing a keyword strategy is essential for your content to perform well. You can use Pinterest tools that are in the platform to do this. You can add your potential keyword into the search bar; if it comes up, it’s a common search!

So, for me, I would choose a keyword like “side hustle ideas” or “how to become a Pinterest manager” in the search bar. You can also use the trends tab in your account to ensure your potential post is trending. You don’t want to post fall decor ideas in the spring.

If you want to use a more reliable and detailed source, you will have to pay for a keyword research tool. My favorite is Ahrefs, but it’s pretty pricy, coming in at $99/month. A cheaper option is Keywords Everywhere. It’s a Google extension and is a great starter tool! It used to be free, but since June 2023, it now costs. You can get it starting at $1.25/month.

Post Pins Regularly

Consistency is critical when it comes to Pinterest! If you want your pins to be successful, you’ll have to continually create and pin posts. Regularly posting pins will help the Pinterest search engine trust you and your content, thus showing it to more people!

It can be exhausting and overwhelming to focus on blogging and on Pinterest. If your budget allows, consider hiring a Pinterest manager or a Pinterest virtual assistant. Hiring a professional will help you feel less overwhelmed while also getting your Pinterest content optimized and out there! A Pinterest manager or virtual assistant can charge anywhere from $15-$50+/hour.

If you can’t afford help, that’s okay! Organize your thoughts and ideas into a software like Trello. Doing this will also help you feel less overwhelmed and encourage you to tackle the day head-on. Try posting 2x/week to get yourself into a routine. Once it becomes a habit, you can up that to once a day! You can post regular pins or story pins.

Pinterest has a great free scheduling tool through the platform so you can bulk create. Spend time once a month on creating Pinterest content and schedule it through Pinterest!

Engage On Pinterest

Commenting, repinning, and responding to comments and messages are all great ways to engage on Pinterest. Engagement is essential so that you can catch the attention of your ideal reader, as well as help the algorithm trust your account.

Consider Joining Group Boards

Group boards are like engagement pods. You can join a group board, and the members inside the group will pin your content to their page. But in return, you will have to do the same for them. 

It can be rewarding depending on who your ideal audience is and how active the members are. But most of the time, there are little results for the amount of energy it takes to be a member of a board.

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Track Your Traffic

It’s important to consistently track your traffic to ensure your efforts aren’t in vain. Experiment with different keywords, pin designs, group boards, and the best time of day to post. Keep track of what works and what doesn’t so you can continue doing it! I like to use Google Sheets for keeping track of my analytics.

Stay Up To Date

Staying up to date is vital to any digital success. Joining Pinterest Facebook groups is a great way to do this. Many people will ask questions and comment about the platform, so simply going through the group can help you keep updated.

If this is too overwhelming for you, don’t worry! Staying updated is another job that a Pinterest virtual assistant or a Pinterest manager can do for you. But if the budget doesn’t allow it, Facebook groups are a great way to go.

Follow Pinterest Guidelines

Following Pinterest guidelines may seem like common sense when you use Pinterest for blogging, but it can easily be overlooked when you go through the motions. Familiarize yourself with Pinterest’s policies and guidelines so your content will always comply with their rules.

Conclusion – How To Use Pinterest For Blogging

Using Pinterest can be overwhelming, but it doesn’t need to be. Do things one day at a time, and set small goals. Even just one post a week is enough to get you started. If it’s too much for you, consider hiring a Pinterest manager or Pinterest VA.

It’s important to remember that success on Pinterest will take time. Consistency, high-quality content, and engagement are vital to building a following and driving traffic to your blog.

If you have any questions, don’t hesitate to email me at

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